Sabichi ecommerce site launched

Sabichi, a major provider of homeware products in the B2B sector wanted to reach out to the general public both with a high street store and an ecommerce website. Point 6, a branding, packing and communications agency in London pitched for the ecommerce site and Redefine were invited to early meetings where technical web expertise was needed. We also contributed to writing the proposal and finally won the contract.

We then worked closely with the Point 6 design team on the requirements of an ecommerce site to ensure we could reach the target of launching alongside the opening of the first store in Guildford. Initially we focussed on the critical elements needed to get them ready for launch, knowing that the site would evolve as information was gathered on user activity. We used Magento for the site build and Point 6 provided the bespoke skin which we matched to their artwork. Additional work included a bulk import of the product catalogue and advising Sabichi on a variety of issues, including how to use the attributes of a product to help their customers find what they’re looking for.

After a successful launch, the Redefine Website Care programme ensures that servers are maintained, site performance is monitored, tweaks and adjustments are covered and their marketing campaigns are supported.