Redefine offers a unique blend of technical and creative expertise that delivers high quality bespoke websites for the creative agencies we work with.
I’m the Founder and Director of Redefine which was set up in 1998. As a web developer I like to think creatively about how to get the best from the resources available to a client. I’m in charge of the git version control – checking over the programming before it’s made live.
I started building websites in 1995; producing the Royal Court Theatre’s first website; working with BT, British Heart Foundation, Wedgwood, The Children’s Society and the Labour Party; and survived the dot com bubble.
I’m the Account Manager at Redefine and your first point of contact and your design champion. I’m in charge of the Kanban board – keeping projects progressing, making sure that the small requests aren’t lost and reporting back to clients. I’ve got a variety of skills including a keen eye for getting the detail of a website right.
As Business Development Manager with 12 years experience of web and creative agencies, my job is to help Redefine match up its skills and services with potential clients. I make sure that everyone that could benefit from Redefine’s expertise is aware of what we offer.
We love partnerships
Our approach is simple – to build long term successful partnerships with creative agencies.
As your web partner we’ll also feedback useful resources and information. Examples of how we can help: differences in how type renders, working with grids, considerations of the user experience, viewing artwork with a client as an image in a browser rather than print-outs, think about who will be managing the content. Some of our clients we meet regularly, others we’ve never met.
Our longest agency relationship is 15 years.
We keep in touch
When you hand over signed-off visuals to us then you’ll want to know what progress is being made and when you can expect to see targets being met.
We promise we won’t disappear off the radar and leave you wondering what’s happening with your project. We’ll email or call you and if we can’t give you an update straight away then we’ll let you know when to expect that to happen.
We manage projects
You’ll have key goals for a web project. To help keep control of budgets and timescales, we’ll prioritise and give you options for the most important parts of the project.
We also know that clients can sometimes be on a journey with their website. Their goals at the start can change over the life of a project as they realise the possibilities, limitations and implications of what they’ve asked for. As their business changes we can adapt and give you the right technical web advice.
We don’t tie you in
We don’t use technology to lock you into using us. We want you to keep coming back because of the quality of our work and our service to you.
We use open source software based on common technologies, so if you or your client does wish to move on then that’s possible. We give you the freedom to use another developer or use your own website care options if you wish.